Built for businesses that take the web seriously
Pelita Studio is a custom web development agency. We build ultrafast, custom websites for businesses worldwide, with deep expertise in the Southeast Asian market.
100% custom. No shortcuts.
Every website we build starts from a blank file. No WordPress, no Wix, no page builders, no Shopify. The result is faster, lighter, and fully tailored to how your business actually operates.
We have deep expertise in the Southeast Asian market — local payment gateways (Midtrans, Xendit), shipping APIs (Biteship), marketplace integrations (Shopee, Tokopedia, TikTok Shop, Lazada), and the consumer behaviour that drives conversions in this region.
At the same time, we work to international standards — the same code quality and performance benchmarks expected by Singapore-based agencies charging 3–5× more.
1 year
Free hosting + domain included in every package
<1.5s
LCP target on every build
Zero
WordPress or page builder installs, ever
Our principles
What we don't compromise on
01
Performance, not a feature
LCP under 1.5s and ultrafast loading is our baseline — not a premium add-on. Every line of code is written with performance as the first constraint.
02
Mobile-first
We design at 375px first, not 1440px then shrink. Our sites feel fast and comfortable on any device, including budget Android phones.
03
Clean code, zero bloat
No WordPress, no page builders, no unnecessary plugins. Only the code the project actually needs — lean, secure, maintainable.
04
Full transparency
You know where every dollar goes. Detailed proposals, regular reports, and full access to all accounts and source code. No black boxes.
Tech stack
Tools we use
We choose the best tool for each job — Astro for ultrafast content sites, Next.js for complex full-stack e-commerce. No one-size-fits-all stack.
Content sites & company profiles
Astro
Static site generator, highest performance for content-heavy sites
Tailwind CSS v4
Modern utility-first styling, zero runtime CSS
Full-stack e-commerce
Next.js
App Router, SSG/ISR/SSR, full-stack React framework
PostgreSQL + Prisma
Relational database with type-safe ORM
NextAuth.js
Google OAuth + credentials authentication
Storage & delivery
Cloudflare R2
Object storage with custom CDN domain
Cloudflare CDN
Global edge, sub-100ms TTFB
VPS + Nginx
Self-managed, no platform lock-in
Payments, shipping & integrations
Midtrans / Xendit
Indonesian payment gateways (cards, QRIS, e-wallet, bank transfer)
Biteship
Real-time shipping rates (JNE, J&T, SiCepat, AnterAja)
Marketplace APIs
Shopee Open Platform API v2 · Tokopedia Open Platform · TikTok Shop Partner API · Lazada Open Platform API
Analytics & tracking
GTM + GA4
Tag management and conversion tracking
Resend
Transactional email (order confirmation, stock alerts, password reset)
Who we work with
Our target market
International and Singapore-based businesses — companies entering or expanding in Southeast Asia, looking for a web partner that understands both markets.
Chinese business owners in Southeast Asia — businesses that need professional digital presence in the local market, built to the standards they expect.
Indonesian SMBs ready to scale — businesses that want a modern, fast website and digital marketing that actually converts.
Interested in working together?
Free consultation, no commitment. Tell us about your business and what you're trying to build — we'll recommend the right solution.